LOGO BEGINNINGS: LOGO MODERNISM
$50
By the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic brands - like Rolex, BMW, Louis Vuitton, and the New York Yankees - still use logos designed 100 years ago. Covering everything from media outfits to retail giants, airlines to art galleries, this is an invaluable resource for graphic designers, advertisers, and branding experts.
6.1" x 8.5"
512 pages
