LOGO BEGINNINGS: LOGO MODERNISM

In 1965 Steve Schapiro started documenting Andy Warhol for LIFE magazine:  Warhol was cementing a reputation as an important Pop artist who drew his inspiration from popular culture and commercial objects.  With his sunglasses, blonde wig, and bland public utterances, Warhol was enigmatic, charismatic, intensely ambitious, and aware that to become a star, you needed the presence of people to document your ascent.  Schapiro, also ambitious and hardworking, who in his own words 'kept quiet and smiled a lot,' was an ideal witness to Warhol's relentless rise from cult New York artist to 20th century icon.  Ironically, LIFE never published the story, so many of these images are seen here for the first time, scanned negatives found deep in Schapiro's archive.  Featuring more than 120 photographs, Schapiro's images are juxtaposed with tipped in plates of original Warhol artworks exhibited during the period.

Hardcover

9.3" x 13.1" 

236 pages