BEN STEELE + ZELIG - ART TOWN HOODIE

The Art Town Hoodie is a limited collaboration with artist Ben Steele, featuring a reinterpretation of his original artwork and the iconic landmarks of Helper, Utah. Made from 15 oz heavyweight cotton loopback French terry in army green, the hoodie features multicolor embroidery, matching ribbing, set-in sleeves, flatlock seams, and a kangaroo pocket reinforced with bar tacks.

A historic mining and railroad town, Helper became home to a growing community of artists in the 1990s as painters established studios, led workshops, and restored buildings along Main Street. Galleries and the Helper Arts Festival helped shape a creative culture rooted in the town’s industrial heritage. Steele’s practice of connecting everyday imagery with art history brings that intersection of art and place to the hoodie.